Storing customers’ information is crucial in every organization whether small or big, that’s why many companies are developing their own database storage. However, developing entire database storage takes so much time and very costly. And also this is the reason why CRM software development began.
The all-in-one sales and marketing tool for sales and marketing people.
History of CRM Software.
A decade later (the 80s) and people learned to make and use a database to better organize marketing and sales efforts. This was the time when we began having more personal computers, and cold calls became common industry practice.
- The 1980s: Digital Rolodexes And Database Marketing
- The 1990s: Birth Of An Acronym And Growth Of An Industry. The beginning of the 90s brought the first major step toward true CRM software. Early innovators like Brock Control Systems helped push the evolution of contact management software toward sales force automation (SFA).
- The 2000s: From Near Death To Floating On Clouds.  The CRM industry was hit hard by the bursting of the dot-com bubble. The entire industry retracted, with giants like Oracle reporting license losses of more than twenty-five percent. Due to a reluctance to use “dot-com” technologies, e-CRM vendors were hit the hardest.
What is a CRM Software?
Customer relationship management (CRM) is a technology used r managing all your company’s relationships and interactions with your current and potential customers. CRM’s goal is simple: Improve the business-customer relationships. A CRM system helps companies to stay connected to their customers, streamline their processes, and improve their profitability.
CRM Competition, CRM Tug of War.
Choosing the right CRM for your business is an important and sometimes lengthy process. You’ll need to identify your goals, understand the implementation process, and product mobility. That’s why it is really a must to properly understand and fairly compare the features each CRM offer.
List of the Most Popular CRM Software.
CRM Software Comparison.
Because of my exposure to several CRM software, I would say that Zoho has a better CRM vibe among the competition. That’s why I have come up with this review about Zoho CRM Software.
Zoho CRM Software
Zoho CRM is an online Sales CRM software that manages your sales, marketing, and support in one CRM platform. Zoho offers a FREE account and can use all of the features without limitation. This free account can only have 3 users. If 3 users are not enough, you can actually upgrade anytime. Take note too that you don’t need to have a credit card in order to open an account.
Zoho CRM Software Pricing
Zoho CRM Software Features
Zoho CRM Software Integration
If you’re having a hard time with the integration of your CRM system, then th CRM system is not good. Seamless integration is the another best feature of Zoho. This CRM offers plenty of integration, from Office Suite, Telephony, Messaging, Events and meetings, Finance, Quote Management, Marketing Automation, Social Media, and many more.
Zoho CRM works with the apps you love that’s why you’ll spend less time managing your software, and more time managing your business. Zoho CRM was built to integrate with other apps and services you use every day. Find tools that you already use or discover new ways to improve your business.
I may find Zoho as the best-fit CRM software to DM. Digital Marketing for database management and lead nurturing. If you find Zoho doesn’t fit in your business set up, you can still try other CRM platform. Just keep in mind you must base your decision on your business goal and system requirement.
In deciding the right CRM for your business, consider the cost, features, integration, and user experience and user intuitive.