Why Ad Block The Top Enemy of PPC Account Managers?
Before diving to the top enemy of PPC account managers, let us first know who these guys are and what they do.
Who is the PPC Account Manager?
The PPC Account Manager is the person who handles Paid Search and Display Campaigns. He/She is responsible for implementing the Pay Per Click (search and rich media ads) strategies for clients who want to advertise on Google, Facebook, Yahoo, Bing and other advertisement platforms. The PPC Manager can easily understand, manage, and support initiatives to help businesses achieve their goals and success through the said channel.
What are search ads and rich media ads?
Search Ads or commonly known as text ad is an advertisement on the internet that contains words that advertisers use to promote their product or service on the Google Search and Google Network, Yahoo and Bing Search Network. See the example below.
Rich media ads is a digital advertising term for an ad that includes advanced features like videos, images, audio, or other elements that encourage viewers to interact and engage with the content. See example below.
Ad blockers are applications (plugins or browser extensions) that remove advertising content on a website or webpage. While a website loads on a browser, the ad blocker looks at the site’s scripts and compares them to a list of sites and scripts which was set to block. If it finds any, it blocks them.
Popular ad blockers
Why use adblock
- An ad blocker will help you remove many online ads and reduce the opportunity for malvertising attacks.
- It stops ad servers from tracking you.
- It makes your pages load faster.
The obvious main benefit of using an ad blocker is, well, no ads. You get cleaner websites, no annoying pop-ups, no sudden, and unwelcome sound effects.
A complete guide on How to unblock adblockers.
To address the issue of users blocking the ads, ads managers need to make sure that postings are relevant, clean, and not invasive. Also, vendors need to inform clients as well as end-users that data collection and sharing need to be reasonably constrained. Publishers, meanwhile, can respect the users’ wishes and clean up their own domains so users would feel at ease about returning the favor. Keep making interesting content and inform the audience about the necessity of ads.
Need help in setting up your campaigns? I can offer a hand, email me at firstname.lastname@example.org.